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Overcoming Digital Absence and Modernizing Branding
1. No Website:
2. Outdated Branding:
3. Lack of Digital Systems
Innovative Approaches to Establish a Robust Digital Presence
1. Website Creation
2. Rebranding:
3. Color Palette and Typography
Typography: We chose elegant and easy-to-read fonts that enhance the artistic and welcoming feel of the restaurant. The primary font was bellefair for headings, paired with arapey for body text.
4. Illustrations and Visuals


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Typography
Bellfaire
Aa
Aa
arapey
Palette
#272738
#E39B44
#EFE9D8
Logo Description
The abstract figures within the logo are thoughtfully intertwined, symbolizing a communal dining experience that is central to Byzed’s identity. The color palette, carefully chosen to evoke the tranquil and authentic vibes of the Mediterranean, includes Midnight Blue and Khaki Green. These colors not only convey a sense of calm and authenticity but also align with the restaurant’s emphasis on creating a welcoming and familial atmosphere.
This logo is more than just a static symbol; it is a living piece of art that will continue to evolve with Byzed Restaurant. Each iteration of the logo will bring new elements and changes, maintaining the “incomplete art” concept that the client desired. This approach ensures that the logo remains fresh and relevant, while always staying true to the artistic and familial essence that makes Byzed Restaurant special.
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Digital Systems Implementation
Ordering and Reservation System: The website includes an integrated ordering system connected to the delivery team and a reservation system that notifies the chef via tablet when an order is placed. Byzed Restaurant became the first-ever restaurant in Algeria to have its own ordering system.
Strategic Enhancements:
Interactive Features: To enhance customer engagement, we added a gamification element where visitors can play games on the website to win coupon codes and other rewards.
SEO and Social Media Optimization:
Results Recap
Enhanced Digital Presence
Increased Customer Engagement
Streamlined Operations:
Brand Revitalization:
Boosted Traffic and Engagement:
Conclusion
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Feedback
What People Think About Us?
Explore the experiences of our valued clients. Hear firsthand how Las Cucarachas has helped businesses achieve their digital marketing and business development goals. Discover why our personalized approach and expertise make us a trusted partner.
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Although the website is still under development, the experience working with Las Cucarachas has been fantastic. They understand our vision and are creating a platform that we believe will elevate our federation’s online presence. We are excited to see the final product!
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Las Cucarachas transformed our online presence with a stunning, user-friendly website. The team's professionalism and attention to detail were exceptional. Our online reservations have increased significantly since the launch. Highly recommend!"
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We are extremely satisfied with the website Las Cucarachas built for us. It perfectly captures our brand and has greatly improved our customer engagement. The team’s support and expertise have been invaluable. Thank you, LC Agency!
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